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persuadable voter wedge issues in presidential campaigns by D. Sunshine Hillygus

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Published by Princeton University Press in Princeton, NJ .
Written in English

Subjects:

  • Presidents -- United States -- Election,
  • Voting -- United States,
  • United States -- Politics and government

Book details:

Edition Notes

Includes bibliographical references and index.

StatementD. Sunshine Hillygus and Todd G. Shields.
ContributionsShields, Todd G., 1968-
Classifications
LC ClassificationsJK528 .H55 2008
The Physical Object
Paginationp. cm.
ID Numbers
Open LibraryOL18510229M
ISBN 109780691133416
LC Control Number2007037758

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The Persuadable Voterexamines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter. Jul 22,  · The Persuadable Voter: Wedge Issues in Presidential Campaigns - Kindle edition by D. Sunshine Hillygus, Todd G. Shields. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Persuadable Voter: Wedge Issues in Presidential Campaigns.5/5(1). Aug 30,  · "Winner of the Robert E. Lane Award for the Best Book in Political Psychology in , Political Psychology Section of the American Political Science Association" "The Persuadable Voter is clearly a well researched book, with sound arguments and complex methodologies to 5/5(1). As the title of our book implies, we offer a theoretical perspective that identifies the persuadable voters in the electorate. More broadly, though, we argue that to understand campaign dynamics it is neces-sary to understand the interaction between the persuadable voters and the political candidates who attempt to sway them. In this chapter, weCited by:

Nov 04,  · I read a book in May titled The Persuadable Voter, the authors argue that while voters are generally partisan and often uninformed, the prevailing view in political science that campaigns don't matter is inaccurate. The book is interesting, but also thick and boring at times so I'm going to summarize it here for you. I. Apr 21,  · "The Persuadable Voter is clearly a well researched book, with sound arguments and complex methodologies to back these arguments up." —Mark Rice, In-Spire, Journal of Law, Politics and Societies "Written in an accessible style, The Persuadable Voter is an engaging reading, especially distinguishing itself in clarity and the high currency of Price: $ The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of Brand: Princeton University Press. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic Cited by:

Read the full-text online edition of The Persuadable Voter: Wedge Issues in Presidential Campaigns (). Home» Browse» Books» Book details, The Persuadable Voter: Wedge Issues in The Persuadable Voter: Wedge Issues in Presidential Campaigns the book offers a timely and thorough understanding of voter decision making, candidate. Book Review: The Persuadable Voter. John Sides Oct 16 ' In the book’s opening example, Ronald Reagan Jr. addresses the Democratic convention about the benefits of stem cell research—a message targeted at the many Republicans who support such research. Get this from a library! The persuadable voter: wedge issues in presidential campaigns. [D Sunshine Hillygus; Todd G Shields] -- "The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals?. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic.